5 Powerful Tips to Digital Marketing Success

Digital marketing is important for every online business. Here are 5 powerful tips to digital marketing success.

Search Engine Optimization (SEO)

Blogs are absolutely of no use if you do not fuel it with relevant and real content. It helps improve your site’s placement on search engines.

Make it easy for your blog visitors to post your content to their social media pages so that more visitors may be driven to your website.

Generally, positive reviews will have a strong impact on your search engine ranking. High rank obviously coax your target customers to your business.

Social Media

You can not afford to make mistakes on your social media posts. Ponder over and review twice before you post something on your companies social media pages. Avoid blunders.

Make sure that you get notifications for every new comments or message for what you shared on your company’s social media page. Because you don’t know if comments initiate good or bad conversations.

It might be tempting to jump on a trending hash tag, but before you do that, know where it originated from. Your negligence will cost you your company’s reputation.

Start taking your Website seriously

If you haven’t updated your websites since many years, do it now. Your website can generate high-quality enquiries, leads, phone calls and sales from interested prospective clients… so long as you do it right. Maintain today’s best practices and Web standards.

Most of the local mobile searches end in a purchase. So ensure that your website is mobile-friendly.

Your blog visitors get the link to your website and as they visit your site, are you able to impress them? Demonstrate your knowledge and expertise well on your website.

Email Marketing

An email marketing campaign is one of the best digital marketing strategies. You get to build good relationships with prospective customers by communicating with them on a regular basis. This assists you in increasing marketing ROI.

Email marketing is a perfect marketing tool for small businesses. It is cost effective and provides predictable results.

Facebook page, blog, homepage… find out where else your customers are active and post a sign up from there.

Content Marketing

Provide a free information that has real value to your prospective clients on your website, blog and posts on social media platforms along with the advertisements about your goods,services (or both).

Content should establish your company as an authority on a topic that matters to your audience. Once you have a thorough understanding of your ideal persona, research hot topics that matter to them and discover their burning questions.

Successful content marketing does not require large volumes of material. Content needs to be valuable to audiences. Value can be categorized into helping or entertaining – and ideally both.

Finding The Best Digital Marketing Channels For Your Business

Let’s first quickly run through the criteria you’re employing digital marketing for, which is needed to narrow down the list of channels you need to get your marketing strategy in action:

1. Company goals
Getting the word out: If your current offline efforts aren’t matching how your competitors are increasing their popularity, this is a good goal to evaluate how digital channels can be leveraged to bridge that gap

Your USP: Your target audience needs to know about your products or services, and differentiators that separate you from another ‘me-too’ player in the market. the goal is to solve customer’s problems for which they are looking for solutions

Traffic & Sales: Probably the most important reason, slotted at the end to flow in as a reason after brand building and USP-promotion, driving traffic and creating a sustainable sales funnel.

2. Customer goals
Post analysis of your customer’s cadence i.e. their browsing habits or channels they are most present, start identifying the channels that would most serve targeting your audience.

3. Budget Estimates
Since marketing is a cost-intensive segment, its great to have a ballpark figure of the budget you’re going to spend on your final digital channel strategy

4. Talent competencies
Having a mix of developers, designers and domain specific resources for search or social channel marketing must be factored in before choosing your channel mix.

With the above goals that are central to your business idea now firmed up, the obscurity around what channel to adopt has just cleared a little.

Doing your preliminary research through expert articles like these gives you a good head start before you become the lead for one of the best digital marketing channels, who would try to hook you to their services, usually even though it might not be the best fit.
Listed below are the most popular channels, considering generic marketing direction and typical goals that organizations have.

This rule of measuring what’s best according to the majority of what businesses adopt must give you enough reason to find the best suite, but also explore channels that are specific to your sector, like classifieds for real estate aggregators, or a hospitality search engine that caters to your target audience.

Search Engine Marketing (SEM)
This is the term that governs the domain of having your brand present on relevant search result pages through a paid exchange with renowned search engines like Google or Bing. However, if you have heard of Pay Per Click and not SEM, it’s because it is one of the main features of SEM that has gained popularity.

For relevant keywords or search phrases your target audience might enter in their search of solutions you can perfectly meet, search engines like Google offer an SEM tool like AdWords to bid and position your brand link or product thumbnail above the ‘organic’ search results (more about ‘organic’ in a bit though). When prospects click on your brand ads, you pay Google.

Search engine Optimisation (SEO)
Michael Hyatt talks about how your social media pages on Facebook or Twitter are embassies, where you hold temporary ground on someone else’s property, while your website is a home base, where you have supreme control.

Using a natural way by optimizing your website through elements like keywords and metatags is the best way to move your website up the search engine result pages (SERPs). A common user behaviour is to usually trust a written news article little more than you would an advertisement.

So more than paying and placing your brand with a keyword, refining your SEO strategy to push your site to the #1 or #2 position to your target audience is a great sales conversion method.

Social Media Marketing (SMM)
Social media has opened up consumers to have continuous dialogues with their favourite brands. There is almost no other medium that can guarantee as much engagement as social media does.

Almost all organizations, like SEO, have an SMM strategy to promote their offerings.

But getting the right media platform is critical. While Twitter might be great for branding, it might not be great with lead generation or targeting, which a more target-oriented platform like Facebook might offer.

Display and Affiliate Advertising
The images, videos or pop-ups you see on websites you visit, is part of the display advertising offering. A display network usually consists of websites that are open to showcase your ads to their audience.

Today’s main business model is run on display advertising, as free websites like a blog usually make money through the revenue shared with the display network.

The most popular networks include Google Display Network or Facebook Audience Network. The advertiser pays a commission to the network and the publisher when prospects click and engage with the ad. Affiliate Marketing, on the other hand is based on performance where an advertiser usually shares some part of the revenue or pays only when a sale is made, not when a click happens.

There are a host of other channels including ones that are hinged on emerging technologies like podcasts, advertising through smart home speakers like the Echo dot.

In fact, around 50 Echo devices are shipped every minute, making this the next new platform where the best will compete.

Using the mentioned channels in line with your business goals, be it even email marketing or public relations, in line with your business goals, there is no stopping the kind of possibilities you can experiment and incorporate.

Find out the best combination of channels or sub-channels that can deliver the goods in taking your business places, and you would have begun on the path to great digital marketing of your business.

Digital Marketing – Speed Matters Just As Much As Quality Content

Due to the rise in the trend of companies shifting their focus from traditional marketing to digital marketing, many agencies and consultancies have opened up which provide basic services in digital marketing. These agencies and consultancies advise companies on what sort of digital marketing strategy they should adopt and then how should they implement that strategy. Moreover, you can simply get advice or guidance rather than getting a full fledged Internet marketing strategy planned out.

Now to focus on the fact that why is there a general shift towards digital marketing. The basic reason is due to the wide spread use of the internet these days. The basic aim of any marketing strategy is to gain exposure for your company and your products and these days in this age of technology and electronics the best way to advertise is to do it digitally.

Digital marketing is the use of any electronic or digital media to advertise or promote your product. These means could be the TV, radio, mobiles phones; however, the most popular is the internet. Digital marketing via the internet has been proved to be quite effective along with being cost- effective. The basic internet tools Internet marketing employs are search engines, website or web blogs.

Coming on to search engines, we know that almost everyone uses search engines daily to find things online. So why not take advantage of the extensive use of search engines and use them to promote your products? One of the most popular search engines is Google which is also the market leader of all search results.

Google has many effective strategies and is quite selective in choosing websites which are placed in its first few search results pages. One thing that Google has now started taking into consideration is page load speed. Hence, if you own a website whose main purpose is advertising your products, then you need to make sure that your website’s page load speed is up to the mark so that you can spread maximum amounts of awareness about your products.

There are many free tools that you can utilize in order to check your website’s page load speed. These are Pingdom, YSlow and Google Webmaster Tools. Using the mentioned tools you can not only monitor your speed but also increase it thereby increasing your chances of being in the top search results.

Now Google does not only keep track of website’s search engine optimization techniques and efficiency but also speed is taken into consideration. So to get the maximum amount of exposure try ensuring that your website does not take long to open up as it can prove to be quite damaging for your ad campaign.