Digital Marketing – Incremental Revenue

Social media advertising can have a big impact on a brand. Digital marketing ads may encourage people to try a product, a free trial could lead to a purchase, and a purchase could lead to a person actually using a product. During this process, brand-centric conversations usually develop on social networking websites, which can be discovered through search. These conversations become a vital factor when it comes to making purchase-related decisions, as most buyers usually check out comments on social networks like Facebook before coming to a buying decision.

These digital marketing conversations are usually driven by two factors, which are both controllable. The first is product design, and the second is the communications between customers and customer service agents. There is a strong connection between ROI and customer service. For instance, if an internet marketing professional takes the time to understand the relationship between the number of fans and the number of ‘likes’, together with conversations on Twitter between customers and service agents, they will get a true picture of the impact of their digital marketing campaign on social networks.

A simple way to get such an understanding is to connect customer service actions with incremental ‘likes’, by tracking responses of customers to the digital marketing messages of your customer care agents. You may also begin tracking incremental revenue, either directly through your Facebook business page or other social media profile. So, what is incremental revenue? Incremental revenue can be in the form of subscription renewals, product up-sells, and customer saves collected through the actions of social care agents.

Incremental revenue can also be calculated from the expense side, just like a phone interaction. Once you track the shift of call deflection, you will get a measure of the change in expenses connected with your digital marketing effort, together with its cost. Your digital marketing programme on social networks will now be connected to real money, offering a great way to calculate ROI.

As an Internet marketing professional continues to build their marketing programme on social networking websites, it is important for them to think beyond marketing. A social media profile should also link to other functional areas of a business, which also take part in social media-based conversations, such as customer service. Take into account revenue, expense change and directional KPI’s, before setting up various ROI goals. Therefore, there are a number of ways in which you can also improve product promotion through Social media.

How Can Digital Marketing Services Help Your Business?

In the present digital age, it is imperative to have online presence irrespective of the nature and size of your business. Those businesses that are not keeping up with the times are probably missing out a sizeable number of potential customers to their competitors.

What is a Digital Marketing Agency?

A digital marketing agency is a company or agency that provides specialized services with respect to online marketing. The agency is responsible for setting up your online marketing campaigns as required by your niche business. It analyzes and ascertains the channels required to market your business and brand. It then defines the marketing strategy, which would help you achieve the objectives of success and growth.

Here is how a digital marketing agency can be helpful to your business:

Plan the Online Marketing Strategy: With the availability of a number of social media platforms, it is difficult to keep a track of which platform is performing the best. The online marketing services as provided by an agency include planning a strategy that would help your business ascertain the correct social media channel for promotion and ad campaigns. The agency also ascertains how the website should be optimized for the search engines so that it ranks highly.

Cost Effective Solution: Digital marketing services provided by an agency are far more cost effective for business owners as compared to other traditional modes of marketing. Today customers have the option to browse the internet and gain information about the products and services being offered by various companies rather than just being brainwashed to buy. Digital marketers help the business owners in optimizing their website so that it ranks highly and get noticed. They also use social media to build customers loyalty and brand recognition.

Free up Time for Core Activities: Business owners often have to give up a large part of their time in monitoring their marketing campaigns, in turn, neglecting core activities of the business. A digital marketing agency helps by way of generating new leads for business, which can be later converted to real customers. This is a real task which when taken care of gives you time to concentrate on the core business activities.

Track the Success: Digital marketing services as provided by an agency include tracking the marketing campaigns to analyze their viability. They collect data related to the number of visitors viewing the website, the duration for which they stay at the website and whether any of them converted to real customers or not. This data helps in understanding the effectiveness of the advertising campaigns and the areas that need more resources.

SEO, Social Media, and The Digital Marketing Agency

With the Internet growing into an ever-more dominant force for both the consumer and business, in today’s business world it’s mission critical for your website even to be found. And then you want it found before your competitor’s is found! You need to partner with a marketing consultancy that is experienced in all digital marketing strategies. You want a company that will take the time to create a bespoke campaign tailored to your precise needs.

You will want a partner company that strives to deliver a best in class service to every client when it comes to digital marketing, and that today needs to include SEO services. Your chosen partner should take away the barriers that most agencies put in place concerning their SEO campaigns – a real problem today. The company that you work with should seek to deliver a clear, transparent service. You only want to work with a company that commits to delivering results that matter for the long term success of your business’ online presence. Unlike most other marketing agencies, they should be free of all budget or price limits. You want nothing less than absolutely bespoke SEO services that design a campaign just for you.

Maybe you’re looking for a standalone link building campaign. Perhaps you need a site audit or perhaps you are in quest of a comprehensive SEO campaign. Your chosen partner should be able to do it all, and they should only be driven by results alone and care only about getting you a clear ROI.

Your chosen partner needs to understand that SEO services need to be quantifiable and, in today’s digital world, they no longer can be based on rankings alone. You need a consultancy and agency that will always be held accountable for the results that they get you.

It would be in your best interests that you find an agency that has experience in working within a wide range of competitive industry verticals and markets, a company that has rendered B2B and B2C SEO services in the past, a company that can demonstrate that is has a reputation for forward thinking with a transparent and results-driven approach to SEO.

Your chosen agency, as part of SEO marketing, will also have great expertise in Social Media optimisation. This part of a digital marketing strategy is concerned with the integration and optimisation of social media with search marketing activities for driving a powerful, comprehensive, and streamlined marketing campaign. Social media optimisation is becoming increasingly important in the second decade of the 21st century. You need an agency that can offer a holistic and integrated campaign complementing all of your other marketing activities. Indeed, search and social media are intrinsically linked now.

So, what’s the bottom line on SEO and Social Media marketing today? It’s this, you need an experienced, expert digital marketing agency to help your business expand. Without a knowledgeable, high quality digital marketing agency you stand little chance of getting the ROI that you want from your digital marketing efforts.