Google Tools For Enhancing Digital Marketing in 2018

Pretty much all the major businesses, regardless of industry or status, use Google to fulfill some kind of requirement. Be it Google Drive, Google Docs or ever familiar Gmail, it seems as if everyone depends on at least one of Google’s Services to support their daily life work routine. That being said, there are a few hidden gems in Google’s Toolbox which at times do not get exposure and consequently remain underutilized.

Although, it is true that Google has innumerable apps, however there are some which can have a serious positive impact on digital marketing initiatives for businesses and those seem to be on the low a bit. Moreover, Google’s products generally have “freemium” models, which offer an invaluable opportunity to improvise with a variety of unique techniques and dive in on what suits the niche brand most.

Everyone is testing out the latest and most effective tools from the world’s most gigantic Internet powerhouse. So it is advised to give a few of these seemingly under- recognized tools or products a try for better results.

Powerful Google Tools For Digital Marketing

Google Trends

If you are looking to boost up your SEO strategy, Google Trends is a tool that should not be neglected. It allows you to see how frequently a Keyword is searched so you can get a measure of its popularity.

Google Trends instantly creates a graph of the search volume categorized by language, country, region etc. revealing how the key phrase has evolved over a specific period of time. It also predicts how these phrases will trend in the near future, thus helping you in making more precise and prepared decisions.

Most importantly, Google Trends makes it relatively very easy to stay up-to-date with a certain product’s or service’s marketing language so that one can jump into interactive conversations about topics which are relevant to his/her niche.

Think With Google

Think With Google is more like a creative brain-faith we can depend on when searching for inspiration and improvisations for our digital marketing strategies. The resource contains valuable insights on industry trends, analytical research and statistics, tips on marketing techniques and unique outlets to give us new ways to venture for further success.

When devising your online SEO marketing strategy, especially if you have an E-Commerce Website and you are investing on a quarterly and yearly plan basis, do not skip out Think With Google. This tool also helps when a marketer is suffering from a writer’s block too.

Go-Mo

According to experts’ reports, almost 66 percent of people say that a mobile-responsive website makes them more likely to buy a product, use a service or engage into reading in the case of blogs.

So it is very important to tap into the mobile revolution or one’s business may soon be left behind due to lack of innovation.

Go-Mo uses Artificial Intelligence and helps in making this transition to the digital world, a very comfortable experience. It is free for the first year.

It instantly generates a mobile-friendly version of one’s website. So you are no longer restricting your targeted on the go customers with a website that is almost impossible to navigate through.

Google Analytics

Studies show that Google Analytics is an overlooked tool among small and medium scale business enterprises. Without Google Analytics, executing website marketing strategies is like walking blindly in the dark.

Website analytics reveal critical data and results on how existing and potential customers interact with marketers online. When evaluated efficiently, the analytics insights offer plenty of opportunities for customer engagement enhancement and higher conversions as well.

So it is a must use tool for digital marketers who want to evolve and succeed gradually.

Lastly, as the horizons of technological advancements are widening day-by-day, one can expect a tech giant like Google to introduce more such effective and helpful tools for improving the digital marketing platform. However, it is not only the responsibility of technology leaders, but of users too to take the platform to a more evolved, matured and efficient level.

Top 10 Digital Marketing Strategies for Professional Services

Marketing strategies that involve digital mediums including the Internet and mobile devices may be intimidating. After all, who has got the time to understand the latest in the tech world? Terms like cloud storage or social engagement seem as foreign to most marketers as marketing strategy is to a computer whiz. However, I’m here to say that you shouldn’t let technology rule the roost. Keep your professional outlook rosy by considering the following 10 digital marketing issues.

SEO is King

Search engine optimization (SEO) is vital for increasing your web traffic. Search engines drive more than 85 percent of the traffic that leads to websites. When someone searches for a particular keyword or key phrase via a search engine, most people never click past the third page of web pages. Furthermore, most people make their choice from the first five websites listed on the search results. Utilize SEO to increase your visibility, and make getting into the top 10 sites on search engines your goal.

Score with Social Media

There are more than 500 million Facebook users, and more than 1.5 million companies have active Facebook pages. The Twitter-verse has more than 156 million users worldwide, and 31 percent follow a brand online. YouTube is second only to Google as the largest search engine on the planet. Put these social media megaliths to work for you, and include social media in your digital marketing plan. Use these media channels for determining, establishing and building your customer base. Best of all? Most of the benefits you receive from social media are free for the taking.

Web Content

While adding new web content is one of the best ways to gain traffic on your website, you might not think your old content has enough staying power. However, digital archives of web content offers social benefits by giving potential customers information. Additionally, no one likes to go to a website that is as bare as Mother Hubbard’s cupboard. Give your audience something with substance and keep your web pages full of content, both fresh and dated.

Go Mobile

This is the year that searching on-the-go will go hog wild. Searching using mobile devices, aka tablets and smartphones, is purported to increase by 180 percent. Web searchers depend on smartphones for searching the Internet while on the way to work or play and while on work breaks. Tablets run the show in the evenings and in the bedroom as users search while unwinding. An issue I’ve noticed with marketing strategists is their failure to take into consideration searching using these mobile devices.

Team Up!

Professional services and small firms alike should team up with digital marketers. By taking advantage of the skillset of digital marketing providers, you can spend less time struggling with issues like SEO, mobile websites and social media. Focus on what you know best, and leave the digital marketing to the professionals.

Agree with Alliances

If you want to win the battle of gaining, keeping and growing your audience base, you are going to need to employ some militaristic strategy. Team up with others and form digital alliances, especially if you are a small firm. By building your online network and supporting others, you’ll be able to expand at an exponential pace.

Stand Out from the Crowd

In order to become a star in the sky of the Internet, you need to establish a differentiation point. Point out what makes your service or firm stand out from the crowd. As you build your brand by digital marketing, you need to give customers a reason to pick you over the competitors.

Ethical Emails

I strongly suggest the use of emails to network via newsletters and surveys. However, with the Internet, the rules of ethics still apply. While this can be difficult to remember when you are dealing with email messages and social media posts, ethical contact is a must. Services and firms should respect email correspondence with confidentiality and privacy. Additionally, you should not publish anything related to your customers without first gaining their consent. In doing so, you ensure that your online presence is as honest and forthright as your business.

An Open Book

The Internet is a wonderful tool as it allows us to connect with people all over the globe in rapid time. Yet I cannot stress enough that what you put on the World Wide Web becomes visible by people everywhere. Keep your intellectual property close and your trade secrets closer, and keep them off of public pages. Also, think twice before hitting submit for anything including photos, articles, and comments. A recent study revealed that as much as 70% of Facebook users censor themselves before posting online. You probably do it, too, and didn’t even realize it!

Keep it Consistent

I find that getting an audience’s attention is only part of the battle. You also need to find ways to sustain their attention. Better yet, you need to establish ways that will help your audience grow over time. One of the issues for professional services and small firms is how to maintain an audience. With digital marketing, social engagement and a strong social presence allow you to maintain and build your customer base.

Digital Marketing – Twitter Vs Google

In the May 2009, many digital marketing professionals thought that Twitter would end Google’s reign. However, a year later in 2010, Google ended such speculation by announcing that it had partnered with Twitter to include real-time tweets in its search results. Initially, it was believed that unless Twitter developed a system for cleaning up spam on its network, it could not possibly threaten Google. This was because the main USP of the Google is its ability to deliver relevant, high quality results for different search terms. Though these results were not completely spam-free, they were much better than the results provided by other search engines.

According to a Internet marketing article published in 2010 by Technology Review, Google equates a user following another user on a social networking website, to one web page adding a link to another on the Internet. Just as the value of a page increases when a highly-ranked page links to it, the quality of a user goes up if a more established user begins following him. Does this mean that getting more Twitter followers is the same as the common digital marketing strategy of collecting more incoming links?

No, not quite. Collecting followers on Twitter is one of the easiest things to spam. There are many tools out there that will follow users, based on specified digital marketing keywords. Most users, who are followed on Twitter, will usually return to the favour by following the follower. Once a digital marketing brand gets a ton of followers using such a tool, it is quite simple to unfollow a majority of these users with applications like ManageTwitter. Additionally, the brands could also get profile names which include a targeted digital marketing keyword, and also create other profiles having that same keyword.

The only way for Google to beat this is to modify their search engine algorithm to weed out profiles that do reciprocal social media following, similar to reciprocal link building. Another related issue is the importance of social search. Digital marketing pundits are always saying that people are more likely to trust the advice given by their friends, rather than Google’s search results. Theoretically, this may be true, but in the actual practice, it is not so. In fact, most users begin to follow others simply because of a single smart tweet. They do not really know the person they are following or value their opinion.