Blog Marketing With A Digital Marketing Agency

Today, if you’re in business, you need to do digital marketing. There’s no escaping it if you want success, and to do digital marketing correctly, you need to partner with a high quality agency. So the question is, what should the agency which you choose be able to do for you?

Blog marketing is highly important today. If your business is without a good blog that is constantly kept fresh and updated, you are deficient in your digital marketing efforts. Then there’s the matter of getting people to find it and read it. Formerly a luxury rather than a necessity, blog marketing is now a core part of any online communications strategy. It ensures that you keep up customer engagement and constantly maintain an open source of communication that prospects and customers can use to get better understanding of your business. And you need to partner with someone who understands all of this, and knows what to do for you with regards to blog marketing.

Businesses can’t just assume that established customers will stay around for years to come these days. People want new, fresh insights all the time these days. Effective blogs means that you are always offering something of value to your customers at not charge to them, inspiring them to give you repeat visits, all the more likely to give you repeat business. You can use a blog to communicate about special promotional offers, discounts, and how your company or brand are different and unique.

There has been a huge increase in blog e-commerce in the last several years. Blogs, it’s not understood, can be utilised as new channels for engaging directly with customers. When it comes to marketing your business you have to face the fact that doing so is no longer transactional and one way. More than ever, you must understand precisely what is important to your customers and demonstrate to them how you’ll deliver it, and show forth what’s important to you.

Thus, you need to partner with an agency that will ensure that your blog and all blog activities are carried out with the focus being on you, not on what the agency wants to write. A blog needs to communicate your personality and beliefs clearly and openly. This means for you that you need an agency that will take the time to understand what is important to you as well as to your customers, an agency that, utilising your expert knowledge, creates and manages a bespoke blog marketing strategy which at once materialises traffic and keeps your visitors coming back for more.

Your selected agency should also look to integrate social media platforms to increase the exposure of your brand, including:

  • YouTube
  • Twitter
  • Facebook integration

Yes, you need a digital marketing agency today that is staffed by creative writers who know how to communicate your vision, uniqueness, and brand in interesting, reader-grabbing ways. You need a digital marketing agency whose writers know how to make readers feel like they’re getting something valuable for free, for this is what inspires those readers sooner or later to buy from you. Don’t neglect blog marketing in today’s world of fast and effective communications.

The Rise of the Digital Marketing Agency

Back when all business was done over the phone or face to face a digital marketing agency was not essential to success, but those days are gone.

Now the first thing clients go to for a service is not their contacts book or the Yellow Pages, but instead look to the internet and search engines for the best deal.

Businesses that don’t get noticed online get left behind, but with the help of the specialist knowledge provided by a digital marketing agency they can ensure their product stands out from the crowd.

Digital agencies provide advice on Search Engine Optimisation (SEO) services, targeted email marketing, social media optimisation and blog marketing to help businesses thrive in an ever-crowded marketplace.

It is no longer good enough to design your website without considering how to draw search engines to it. Clients rely on results brought to them in seconds, and these are determined by how relevant the engine thinks they are. A digital marketing agency works with companies to increase the traffic to their site through on-page and off-page optimisation and keyword use.

In addition to this, targeted email marketing means business’ no longer have to spam potential clients with unwanted messages. By ‘tagging’ leads visiting your site you can tailor newsletters and other advertising towards their needs. Digital marketing agencies provide the mechanisms to help engage customers better.

Perhaps the most remarkable change in internet marketing in recent years has been the rise of social media. Sites including Twitter, Facebook, LinkedIn and YouTube are the ideal platform to promote your business for free to millions of customers, but not everyone knows how to optimise these services. A digital marketing agency can develop and drive a successful campaign to help businesses interact with potential clients across a range of platforms.

Social media optimisation can help sell products and services, but when combined with a successful blog marketing strategy your business will grow in no time. Anyone can put their opinion online in a blog, but through offering something of value to internet users they will come back time and again.

Top 10 Free School Marketing Strategies

Free or Inexpensive

A successful school marketing plan and budget will need to incorporate most of the top ten free school marketing strategies if it is to be successful. The top 10 strategies can be free, or at least relatively inexpensive, depending on the school’s present arrangements.

By effectively using the media and the school website, there should be little expense activating these top 10 strategies, especially when the digital option is the primary method used, instead of hardcopies. If it can assumed that the school has a website, which can be managed by the school, as well as a school signboard and a good digital camera, then these strategies can be implemented for free or little expense.

The first strategy is in itself free, yet is also reliant upon a number of other key strategies to be implemented successfully – ‘Word of Mouth’.

Top 10 Free School Marketing Strategies

1. Word of Mouth – School’s Reputation

2. Quality Teaching and Opportunities for Students – Curricula and Extra Curricula Activities

3. Professionalism of staff in action and appearance

4. School Website

5. Use of the Media – both traditional and contemporary – including editorial, images and advertising

6. Information Sessions – night and day times – including observation of the school in action (a transparent approach), parent nights, entertainment by students, school boards and parent associations, open days, etc.

7. Newsletters and Flyers – digital (and hardcopy where needed)

8. Front Signboard

9. Social Networking Sites e.g. Facebook and Twitter

10.Cross Information (within the region’s schools or parish)

The number 1 strategy, ‘Word of Mouth’, is dependent on those espousing various views about the school being well informed. To do this, the next 9 strategies have an important role to play.

The school needs:

• to have a high quality curriculum,

• an easy to use professional website,

• the ability to engage the local media so that the good stories are told to the whole community, and even the negative stories being told with the school’s professional approach for solutions being seen in a positive light,

• openness to various visits to the school and

• the acceptance of the place of the digital flyers and newsletters

• acknowledgement of the place of social media in today’s digital world.

Conclusion

Free key strategies are often the best approaches to marketing your school. When the school has set up a professional website and the school community has a positive attitude toward the school and what it offers, along with what the digital age can offer, then a free, or relatively inexpensive, school marketing plan is possible. This approach can also work when the attitude of the community is not as high – however, there may need to be a need for various forms of paid advertising to counteract such negativity. The best school marketing plan would incorporate most of the free top 10 strategies for marketing your school.