Effective Digital Marketing: Too Good To Miss

Everyone from the average consumer to the marketing departments of Fortune 100 companies are going digital. With this in mind, a digital marketing strategy is essential for any company that wishes to have longevity in their market. Consumers are increasingly partaking in commerce from mobile devices and are also becoming more comfortable with the impulsive nature that these devices tend to accentuate. This is good news for companies with the right digital marketing strategy.

Below are five tips for effective digital marketing.

1. Social media is king.

Any long term digital marketing strategy will include a comprehensive social media presence. Facebook alone accounts for a full one fourth of total clicks which are performed by internet browsers in the US.

Social media gives you the ability to connect with your audience in real time like no medium before it. One way to think of it is this:

Any offline promotion or communication has an online component. To maximize your business presence online, each of the ways that you promote and advertise offline should be done online as well. Online will reach more people, and cost less. For instance:

Twitter is a great place to offer coupons, or if your business is appointment based, inform customers about last minute cancellations to keep your customer flow high. Facebook is a wonderful place to post pictures of your customers with you in the office. Nothing says “recommendation” quite like a smiling photo, which gives a tacit recommendation to anyone who views it. There are many other ways to use social media, but the main thing to remember is to connect all of the various pages you will be creating, and to have different sorts of information on each page.

2. Blogging is the other king.

To keep your business in the top of the minds of your customers, there is no better activity than blogging. Blogging can keep your audience abreast of happenings in your industry, in your business specifically, and make you known as an expert in the field. People gravitate towards experts, and it gives your business instant gravitas without having to hard sell. It also shows the personality of your business.

3. Keep your web copy poignant and simple.

Ever since the Google Panda update, search engine optimization is more human than ever. No longer will search engines list a site well based on a single metric in a vacuum. Top web sites are the ones that give the best overall experience.

In terms of web copy, that means keeping it simple. There are still some technical nuances to know, such as putting keywords in headers, in the first sentence, and using the free resources that are readily available online to find adjunct keywords to flesh out your copy with.

However, for the most part, your web copy should be written to a human audience, not for a search engine spider. Professional with a sense of humor is never wrong. Make sure that the text drives your customers to a single call of action.

4. Email strategy.

Direct email still works. Make sure that you are keen to the nuances of the new email systems. For instance, many email clients give a preview window on mouse-over before the email is ever opened. If your customer base is receiving a newsletter from you, are they seeing an attractive title or headline in the preview screen, or a confusing block of text or half of an image that is too large? Things like this can make the difference between a sale and an opt out message.

5. Retention and remarketing.

There are now marketing programs offered that can place targeted ads for your business in front of customers who visited your web site but did not buy. This particular technique is known as remarketing, and is one of the highest ROI activities available on the market today.

This type of marketing also helps in retention efforts, as people are naturally inclined to feel buyer’s remorse if they buy something which immediately ceases to be promoted. Letting old customers see that the product or service they bought is still relevant will keep them happy with your business, and they will happily buy updated versions and new products from you.

Digital Marketing although no longer in its’ infancy is still quite new to many businesses, so make sure you get ahead of the crowd by finding a digital marketing agency, or in the worst case, starting to catch up!

Understanding Digital Marketing

Digital marketing is a form of marketing where you market your products or services via electronic media. The media can be internet, social media, electronic billboards, television, radio and even mobile phone.

Digital marketing is almost similar to internet marketing only that digital marketing is more targeted, interactive and measurable.

The sole objective of digital marketing is engaging customers and allowing them to interact with your brand. To effectively engage your customers you have to come up with professional marketing strategies.

Tips on How to Create Professional Marketing Strategies

There are many factors that you need to consider in order to come up with great marketing strategies. These factors include:

Mobile: unless you have been living under a rock you know that most people are using their mobile phones to access the internet. Due to this it’s important that you ensure that your website is mobile friendly. The cool thing is that you don’t have to manually make your website mobile friendly-there are many tools online that you can use to do it automatically.

Don’t annoy your customers: many people visiting the internet are looking for quick solutions to their problems; therefore, you should avoid boring them with fluff. If you are providing content you should ensure that the content is straight to the point and easy to find.

If you want them to sign up, you should be clear about this and make the process easy and fast. To make the process easy it’s wise that you make use of social media plug-ins that will allow the customers to sign up using Facebook, Twitter or any other social media tool.

Tools to Use In Digital Marketing

There are many tools that you can use for effective digital marketing. These tools include:

Email marketing: this is very powerful as you get into the inboxes of your customers. You should start by giving your customers a free product in exchange for their email addresses. After getting the addresses you should start sending informative emails to the customers. As rule of thumb you should avoid spamming your customers.

Blog: a blog helps you to rank well on the search engines. A blog also serves as content for Facebook and Twitter posts. To be successful when using your blog you should ensure that the blog has a professional look.

Google+: although, Google+ won’t give you much interaction on your social media posts, it will help you in ranking well on the search engines. For ideal results you should post informative and targeted content.

Digital Marketing and Efficient Search Marketing Tools

Digital Marketing is one of the tools a company can utilize to advertise their products both efficiently and effectively. For professional digital marketing tips a company can consult many agencies and consultancies that offer their services worldwide. These agencies and consultancies basically provide sound advice on which marketing strategy would be best for your company. Moreover, they guide you step by step throughput the whole procedure and plan your every move.

If you do not want to go for professional help and want to be creative and use your own ideas for effective digital marketing then you need to know the ground rules and some basic definitions. For starters, what exactly it is? It is basically advertising your product using electronic or digital means. Digital marketing these days is mostly focused on the internet where as the television, radio and mobiles phones are also other options that you can avail.

One popular strategy is using search engines such as Google. Whereas search marketing is quite effective, you do need to keep in mind few things that would make your strategy most effective. It is better to know what you are getting yourself into, so that you can beforehand minimize any risks that you will face and maximize your impact on the internet. You need to know what the search patterns usually are or any certain patterns. Also, knowing what consumers actually search and being able to pin point what they consumers require in search result can prove to be quite beneficial.

Moreover, knowing what your competitors are doing can actually bear quite a look of fruit. Knowing why and how your competitors and other web sites are successful can be quite helpful for giving you more ideas. Copying is not a good idea, but learning from others is. Learn from those who seem to be succeeding and also learn from those who are not doing so well. You’ll know exactly what to do and what not to do.

Having good key words is of the utmost importance. Without good key words your search marketing campaign would surely fail. Hence, pay the greatest amount of attention to your key words so that they match any search you to be associated with. Some good tools to analyze the searchers around you are Google Trends, Google Insight for Search, Google Ad Words Search Tool, Microsoft adCenter Keyword Research Tools. All of these tools are free and easy to use. These tools show graphical data and comparisons between search terms. Other helpful tools for the market around you are SpyFu, comScore Marketer and Complete.com Search Analytics.