An Introduction to Digital Marketing

Digital marketing means the promotion of products and brands using all means of electronic devices like personal computers, tablets, smart phones and cell phones etc. This is an effective approach to reach a large mass of target audience and to gain their valuable trust. Digital Marketing includes different ways where the merchant can choose one or more ways to interact with people. It gives an opportunity to run and analyze marketing campaigns in real-time and understand what’s fetching potential outcome.

Digital marketing is even cost-effective and increases ROI since it helps to interact directly with the target audience giving them comprehensive information about product or brand anytime and anywhere. It is the quick and feasible way to build brand name and reputation in market. Effective results can be achieved using following components of Digital Marketing.

Search Engine Optimization – SEO (Search Engine Optimization) is the process of improving visibility of a website free of cost in a search engine by adding search engine friendly elements in it. The search engine result pages (SERPs) for a search term are called organic results. Search engines like Google, Bing, Yahoo and MSN prefers relevant optimized websites to display for any search term.

Social Media Marketing – It is the process of engaging people through social media networks like Facebook, Twitter, G+, LinkedIn and Instagram etc. According to Comscore, online social networking activity accounts for 25.2 percent of all online minutes in India. This provides you an opportunity to reach more than one-fourth of internet users and updating them about your latest offers and new products launched.

Search Engine Marketing – It encompasses both paid and unpaid methods to increase the visibility of the website. Paid method refers to pay-per-click where search engine charges for every single click leading the user to your website and unpaid methods refers to organic results achieved by search engine optimization. A survey posted at Search Engine Watch reveals that SEM the most effective acquisition channel for 85% of retailers.

Email marketing – Sending a commercial message or newsletter directly to the customer’s inbox through an email is called email marketing. Emails are sent to the prospective customers, previous customers and the current customers to encourage customer loyalty and repeat business. A global data posted by The Madison Logic Company in April 2014 states that 122 billion emails are sent every hour.

Affiliate Marketing – Affiliate Marketing is a type of marketing in which a business rewards one or more affiliates for every conversion. In other words it is the practice of using one’s talent and efforts to promote others business and getting rewards in turn. The reward model is known as CPA (cost per action).

Web Analytics – Web Analytics is used to monitor the traffic on the website and user activity thoroughly. It helps you to analyze the influence of your new marketing campaigns or latest activities. You can also evaluate the interest of users as well as the number of unique visitors and returning visitors. You actually perceive about the ROI of other marketing campaigns. It even demonstrates about the demographics showing which geographical area accommodates your target audience. Hence, it is the crucial part of digital marketing.

Mobile marketing – It means sending commercial messages through mobile phones in the form of SMS, MMS, IVR, QR codes and responsive websites. It is a potential approach towards digital marketing as there were 904.51 million mobile users in India in March 2014 with addition of 1.05 million monthly cell phone users. The data reveled at CMO Council India states that Indian companies spent 3 billion rupees on mobile ads in 2013 and the market is projected to expand 43% in 2014, according to the Mobile Marketing Association.

Using a single or the combination of the components of digital marketing, one can make his nascent business thriving. Digital marketing leads you towards the right path of triumph.

Understanding Different Digital Marketing Techniques

Marketing has always been very important for all businesses. Businesses need customers to survive and will have to try and fend off the competition. Marketing can be used to communicate with your potential customers and help them to understand why they should choose you.

Traditional Marketing

Marketing has been around since the very first business. Traditional forms of marketing involved TV, radio and print advertising. Almost all magazines and newspapers are chocked full of adverts and this can make it difficult to make these ads work.

People have gotten wise to advertising and generally won’t listen to it anymore. Ads on TV for example are often ignored when people get up to do something else. Newspaper advertising was also ignored unless tricks were used.

Vouchers could be included in print media which made them much more attractive and memorable. Traditional forms of advertising are not only expensive but they are also a little bit like hit and miss. The business will have to pay whether or not people actually read the ad.

Digital Marketing

When most people think about digital marketing they will only consider the internet. However anything that is electronic can be used for digital marketing. Marketing messages are commonly delivered through email, cell phones, and the internet.

One of the best things about digital marketing is that it’s instant. It’s also fairly easy to trace the effectiveness of such campaigns.

Digital marketing is also targeted which means only people interested in learning about your products are contacted. You will have to ask permission before you are able to send messages and this ensures that the privacy of your customers is respected.

Digital advertising is becoming very popular and there’s good reason for that. It’s an instant form of communication, it’s flexible, it can be targeted at specific groups of users and sophisticated analysis tools make it possible to work out what’s happening.

Internet Marketing

Internet marketing works very well for many businesses. They will first need to choose keywords to promote their business with. It’s important to give these keywords some important consideration. Spend some time thinking about the types of terms that your customers may use to describe and search for your business.

Internet marketing makes it possible to create brand awareness and grow your business. You can easily brand your ads to ensure people know who is writing them.

Although keywords are important, it’s not the only thing that you should consider. You also need to ensure that the ad is relevant and interesting to the reader. Making any lies in the ad will damage the effectiveness of your campaign. Don’t for example offer something for free unless it really is completely free because this won’t go down very well.

The content of your site is also extremely important. No matter how much money you spend on advertising if your site is rubbish then nobody will stick around to read the site. Your site design needs to be top notch and the quality of the content also needs to be very high.

Internet marketing doesn’t need to seem like a mystery anymore, there are a number of things that you can do to easily promote your site.

E-Mails, Blogs, and Digital Marketing

Today, digital marketing has become more important than ever before and part of today’s digital marketing landscape is targeted e-mail merchandising. This is the approach that you take when customers need to be reminded that your business can help them out. Targeted e-mail merchandising could be designed around the providing of information, special offers, new products and services, or simply wanting to keep your brand at the top of customers’ minds.

Data capture is a very important part of making digital merchandising strategies work effectively for your business. When you partner with an agency that is masterful at gathering data, you are then enabled with profiling your target audience and segment, pinpointing whom you want to target and when. Deriving your knowledge from who has looked at you, when they have looked at you, and how often they have done so, a quality marketing company can start to profile your audience so as to take a more intelligent approach to lead generation for your business.

E-mailed newsletters are an excellent way of offering information in return for people giving up their data. There is no such thing as a free lunch, when you secure a client’s or a prospect’s e-mail address you get a direct method of engaging their attention. Although targeted e-mail merchandising is nothing new, the ability to trace, track, and score your prospects’ activity on the Internet is something new. You need a partner company that can provide such a unique service to the UK market.

Demand generation constitutes the evolution of targeted e-mail marketing via the process of “tagging” your prospects. With it, you’re able to score their activity and target the “red hot” prospects that are engaging with you online. As part of your integrated digital marketing solution, you need to partner with a company that seeks to increase your demand. After all, you need the technology behind you that shall be the key to your success.

A magnificent way of generating leads for people who would love to receive your e-mail newsletters is by using blogging. Blogging has now gone far beyond just a type of personal expression. It can now be a very significant marketing tool. Blogging used to be viewed as an indulgence, not a necessity. But today, we understand that blog marketing has turned into a mainstay of any online communications strategy. Blogging ensures that you maintain customer engagement while constantly having an open source of communication that customers are able to use to gain a better insight into your business. Businesses today can’t just expect customers to stick around. With effective blogging you ensure that your company can always offer something of value to your customers at no charge to them. This means that they will visit time after time. Blogs are utilised to communicate special or new offers, discounts, ways of differentiating yourself from competition, and even branding efforts.

You definitely need a digital marketing agency to help you with e-mail marketing and blogging campaigns if you’re striving towards making yourself, your company, services or products know at a national or international level. These days, you just can’t afford not to pay for a high quality digital marketing agency to help you with your online merchandising strategy.